Teaching the trade

A 16-week bilingual programme on how books are made, sold and distributed.

Training

The problem

New staff at a digital publisher need the whole picture: how books are made, sold and distributed globally and in the Arab world.

What I did

I designed a 16-week digital publishing training programme for existing and new team members. Sessions are recorded and bilingual, with hands-on projects and a consistent slide system. Session 1 covers publishing fundamentals and the global market. Session 2 covers the Arab publishing industry, with a deep dive on Saudi Arabia, using proprietary market data.

What it produced

Sessions 1 and 2 are built.